Kovalam is among the most famous traveler spots in India. It still has a high rank among tourists, who arrive mostly from Europe and Israel. Kovalam is finding a new implication in the light of several Ayurvedic salons, and healing and renaissance resorts which supply a wide variety of Ayurvedic treatments for tourists.
Kovalam offers an excellent diversity with Kovalam beach to suit all desires and occasions. Three curve shaped beaches, alienated by stony outcroppings, from the major attraction of this coastal resort. Backed by precipitously mounting headlands and covered by fertile coconut palms, the beaches, especially the southern most part of lighthouse beach. It is also lined with a host of shops and shacks offering all kinds of services; creating an unmistakable resort atmosphere. Curio shops, hawkers of Kashmiri and Tibetan products, moneychangers and beachwear shops, between the surplus of restaurants and hotels, do brisk business during peak tourist season.
The sea port of Vizhinjam is about 3 km away and famous for its special varieties of fish, old Hindu temples, big churches and a mosque. The Proposed International Trans shipment Terminal at Vizhinjam is also close to Kovalam. Kovalam beach is well known not only for its beauty, but also for the entertainment programs and sports conducted on the beach. One of the popular entertainments in Kovalam Beach is to enjoy beach bonfire with your friends or relatives. The beach fire rings and bonfires are usually enjoyed and promoted by local and foreign tourists.